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K. Paul Mallasch Muncie Free Press Grassroots Journalism LocalJournalism.net

webcast

How it went

So the first live webcast is in the books.  I give it an 85.
>>  We started late, with just two minutes to go in the first half.  We had a "technical issue".  A replacement cable was missing and was sitting 15 miles away in the office.  So we fired it up as fast as we could and got on...well....not cleanly, but we got on.

Live sports update

A quick update on the live sports broadcast project:
The game's two days away -- a routine game, nothing special.  We've already gotten three sponsors for the game without putting a ton of effort into it.

Revenue idea: Local sports webcasts

Here's an idea for the group:  Local high school sports webcasts.
We're airing our first game a week from now and sponsor reaction has been strong.  We're going to wind up with at least one sponsor who has turned down every proposal we've made to them for the last ten years.  Several others have shown interest and I'm sure we'll pull in plenty of sponsors. (I promise to update you by mid-winter, when we'll be in full swing.)

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