A quick update on the live sports broadcast project:
The game's two days away -- a routine game, nothing special.  We've already gotten three sponsors for the game without putting a ton of effort into it.
The best part:  It's all new money.  The three sponsors are all local businesses that, in our ten years here, have never advertised with us -- the bank where our account is, a pizza shop one block from here, and the sporting goods store that is literally across the street from my office.  I'm sure that we'll get this number to somewhere between 7 and 10 advertisers, meaning that this will be a very profitable recurring event, and great exposure for us.
I'll be glad to share our packages and pricing to anyone who writes me privately at dbullard ( at ) twcny (dot) rr (dot) com.
 

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